The time has come: Netflix’s new ad-based tier is officially arriving today in the United States. After years of refusing to offer an ad-supported tier, Netflix changed its mind (in the wake of dwindling subscriber numbers) and the less expensive subscription membership is now available widely after a test phase.
There are several key things to know about the new plan, which is called Netflix Basic with Ads. Here’s a rundown that covers the price, key information about what you get and don’t get, and more.
The Price
Netflix Basic with Ads costs $7/month in the United States. This is the rate for new subscribers and people with an existing plan that they want to convert.
A chart posted on Netflix’s website provides a breakdown of the company’s various plans, including Basic with Ads ($7/month), Basic ($10/month), Standard ($15.50/month), and Premium ($20/month).
What Do You Get?
Netflix Basic with Ads is an ad-supported membership that gives subscribers access to Netflix’s catalog (minus some titles) at a resolution of up to 720p. This plan allows for playback on one supported phone, tablet, computer, or TV at a time. The membership also includes access to Netflix Games (which doesn’t have any ads or microtransactions). The ability to download titles is not supported with the new Netflix Basic with Ads membership.
Why Aren’t Some Titles Available?
According to Netflix, certain TV shows and films are not available with the new ad-based tier due to “licensing restrictions.” Viewers will see a “lock icon” when they come across a title that is not available through the new subscription tier. Netflix had to obtain new rights and renegotiate deals for the ad-based tier, and that means about 5%-10% of programming won’t be there at launch, Netflix told Deadline. Come from Sports betting site VPbet
Now that Basic with Ads has gone live, we’ve found there are more than 250 TV shows and films that are not available on the ad-based plan.